What is the best keyword research tool to use?

Keywords are a highly valuable tool for any marketer, as targeting the right words can increase your online visibility and help you drive more organic traffic. The problem is finding the best keyword research tool.

Fortunately, there are a number of both paid and free tools available to help you craft a winning strategy for your brand. Here, we've rounded up some of the best keyword research tools available on the market today so that you can make an informed decision on which one is right for your business.

Google Keyword Planner: Google's own keyword research tool is incredibly powerful and also free to use. It provides detailed insights into search volumes and competition levels across different keywords so that you can target the ones with low competition but high search volume. This information will help inform your content strategy by enabling you to optimize around the phrases that have highest chance of success.

Ahrefs: As one of the most comprehensive keyword research tools available, Ahrefs gives users access to millions of relevant keywords with data on search volumes, trends, clicks-through rates and more. It also has built-in filters so you can pick out only suitable keywords for a particular campaign. The interface is straightforward and easy to navigate which makes it perfect for both newcomers and experienced marketers alike.

Semrush : Semrush is another popular—albeit slightly pricier—keyword research tool that offers extensive monitoring options along with detailed analytics about organic performance over time, geographic segmentation analysis, keyword synonyms and more. It also indexes data from multiple sources, giving users more useful information in their arsenal.

SpyFu: SpyFu is often seen as a favorite among SEO professionals because it allows them to compare their own domains with those of their competitors, making it easier to spot opportunities that they may be missing out on capturing due to lack of research or expertise in certain areas. In addition to providing helpful insights into how well competitors are optimizing particular keywords, SpyFu also showcases pay per click plans worth exploring further if budgets allow it.

KWFinder : KWFinder may be relatively new on the scene but has already won over many users due to its ease of use combined with insightful key metrics like local trends and difficulty scores across various geo locations or languages*(if applicable). With features such as 'related searches', 'question analyzer' (to discover which terms people use when searching for an answer) and an 'Insta'a" competitor analysis feature which highlights which words local influencers have been using in their recent posts - KWFinder offers a great all-round package for busy marketers looking for quick answers using intuitive data visualizations .